Ubisoft Pitches In To Support Northern California Fire Relief Efforts

Last month, a series of deadly wildfires broke out across Northern California, leaving at least 41 people dead and forcing more than 20,000 people to evacuate the area. While the effects of the flames are still felt across California, many people have stepped up to support both the victims and fire relief efforts, including game developer Ubisoft. As of today, new Assassin’s Creed t-shirts and hoodies are available now in the US store, and all of the proceeds for which go to the North Bay Fire Relief Fund.

With a team in San Francisco, Ubisoft like many developers in Northern California has felt the effect of these fires firsthand. “We have employees, family and friends that were directly impacted by these fires,” said Laurent Detoc, president of Ubisoft Americas. “We’ve donated money and we’ll roll up our sleeves volunteering, but we want to do more. The shirts are just one of the ways we can continue to support our neighbors who have lost everything.” 

The limited edition Assassin’s Creed t-shirt and hoodie both display the phrase “NorCal Strong” and are available until December 31. Go here for more information about the North Bay Fire Relief Fund, which has raised more than $20 million in donations to help those affected by the fires. 


Our Take
The fires all over California this past year have been devastating. Ubisoft has already given money and support to the fire relief efforts in Northern California, so although the shirts are a relatively small gesture, it’s great to see a developer as large as Ubisoft coming out to support the victims and firefighters while also giving fans a way to express their own support for the relief efforts that continue every day in Northern California. 

Source: Game Informer